| Book Title:
|
Managing Global Innovation : Uncovering the Secrets of Future Competitiveness (Hardcover) |
| Author: |
Roman Boutellier |
| Publisher: |
Springer; 2 edition (April 26, 2000) |
| ISBN: |
3540668322 |
| Book Title:
|
Emotion Marketing: The Hallmark Way of Winning Customers for Life (Hardcover) |
| Author: |
Scott Robinette |
| Publisher: |
McGraw-Hill; 1 edition (December 30, 2000) |
| ISBN: |
71364145 |
| Book Title:
|
The Innovation War (Hardcover) |
| Author: |
Christoph-Friedrich von Braun |
| Publisher: |
Prentice Hall; 1st edition (January 15, 1997) |
| ISBN: |
132681781 |
| Book Title:
|
Consumer Behaviour: A European Perspective (Paperback) |
| Author: |
Michael R. Solomon |
| Publisher: |
Financial Times/Prentice Hall; 2nd edition (December, 2001) |
| ISBN: |
027365182X |
| Book Title:
|
International Marketing Research (Paperback) |
| Author: |
V. Kumar |
| Publisher: |
Prentice Hall; 1st edition (August 25, 1999) |
| ISBN: |
130453862 |
| Book Title:
|
Conjoint Measurement: Methods and Applications (Hardcover) |
| Author: |
A. Gustafsson |
| Publisher: |
Springer-Verlag Telos (January, 2000) |
| ISBN: |
3540665269 |
| Book Title:
|
Microeconomics and Behavior (Paperback) |
| Author: |
James Halteman |
| Publisher: |
Mcgraw-Hill College; 3rd edition (August 13, 1996) |
| ISBN: |
70218943 |
| Book Title:
|
Paying with Plastic: The Digital Revolution in Buying and Borrowing (Paperback) |
| Author: |
David Evans |
| Publisher: |
The MIT Press; 1st edition (August 28, 2000) |
| ISBN: |
262550377 |
| Book Title:
|
Principles of Marketing (Paperback) |
| Author: |
Adrian Palmer |
| Publisher: |
Oxford University Press, USA (December 14, 2005) |
| ISBN: |
198775512 |
| Book Title:
|
Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing) (Hardcover) |
| Author: |
Del I. Hawkins |
| Publisher: |
Irwin Professional Publishing; 7th Bk&Dk edition (August 19, 1997) |
| ISBN: |
256218951 |
| Book Title:
|
Satisfaction: A Behavioral Perspective On The Consumer (Hardcover) |
| Author: |
Richard L. Oliver |
| Publisher: |
McGraw-Hill Companies (September 26, 1996) |
| ISBN: |
70480257 |
| Book Title:
|
Customer Orientation and Market Action (Paperback) |
| Author: |
Michael D. Johnson |
| Publisher: |
Prentice Hall; 1 edition (June 17, 1997) |
| ISBN: |
133286673 |
| Book Title:
|
Beyond ""e"": 12 Ways Technology is Transforming Sales & Marketing (Hardcover) |
| Author: |
Stephen Diorio |
| Publisher: |
McGraw-Hill; 1 edition (November 19, 2001) |
| ISBN: |
71376496 |
| Book Title:
|
Online Market Research: Cost-Effective Searching of the Internet and Online Databases (Paperback) |
| Author: |
John F. Lescher |
| Publisher: |
Addison-Wesley Professional (October 3, 1995) |
| ISBN: |
201489295 |
| Book Title:
|
Marketing Research (6th ed) (Hardcover) |
| Author: |
David A. Aaker |
| Publisher: |
John Wiley & Sons; 6th edition (October, 1997) |
| ISBN: |
471170690 |
| Book Title:
|
Being the Shopper: Understanding the Buyer's Choice (Hardcover) |
| Author: |
Phil Lempert |
| Publisher: |
Wiley; 1st edition (May 15, 2002) |
| ISBN: |
471151351 |
| Book Title:
|
E-Commerce and V-Business: Business Models for Global Success (Paperback) |
| Author: |
Stuart Barnes |
| Publisher: |
Butterworth-Heinemann (October, 2000) |
| ISBN: |
750645326 |
| Book Title:
|
The Essence of Consumer Behaviour (Essence of Management Series) (Paperback) |
| Author: |
Jim Blythe |
| Publisher: |
Prentice Hall PTR (May, 1997) |
| ISBN: |
135731224 |
| Book Title:
|
Customer Behavior: Consumer Behavior and Beyond (Hardcover) |
| Author: |
Jagdish N. Sheth |
| Publisher: |
Harcourt Brace College Publishers (July, 1998) |
| ISBN: |
003098016X |
| Book Title:
|
Networking with the Affluent (Paperback) |
| Author: |
Thomas J. Stanley |
| Publisher: |
McGraw-Hill; 1 edition (August 1, 1997) |
| ISBN: |
70610487 |
| Book Title:
|
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer (Hardcover) |
| Author: |
Yoram Wind |
| Publisher: |
Financial Times Prentice Hall; 1st edition (October 25, 2001) |
| ISBN: |
130650757 |
| Book Title:
|
Consumer Behavior (5th Edition) (Hardcover) |
| Author: |
John C. Mowen |
| Publisher: |
Prentice Hall; 5th edition (July 24, 1997) |
| ISBN: |
137371152 |
| Book Title:
|
Marketing Research (Paperback) |
| Author: |
Donald R. Lehmann |
| Publisher: |
Prentice Hall; 1st edition (December 5, 1997) |
| ISBN: |
321014162 |
| Book Title:
|
Essentials of Marketing Research (Hardcover) |
| Author: |
Vineet Kumar |
| Publisher: |
John Wiley & Sons (January, 1999) |
| ISBN: |
471170682 |
| Book Title:
|
Analysis for Strategic Marketing (Paperback) |
| Author: |
Vithala R. Rao |
| Publisher: |
Prentice Hall; 1st edition (August 20, 1997) |
| ISBN: |
321001982 |
| Book Title:
|
Consumer Behavior: Buying, Having, and Being (4th Edition) (Hardcover) |
| Author: |
Michael R. Solomon |
| Publisher: |
Prentice Hall; 4 edition (July 27, 1998) |
| ISBN: |
137957254 |
| Book Title:
|
Marketing Research (Paperback) |
| Author: |
Alvin C. Burns |
| Publisher: |
Prentice Hall; 2nd Bk&Cdr edition (February 12, 1998) |
| ISBN: |
138966060 |
| Book Title:
|
Essentials of Marketing Research, 2nd Edition (Hardcover) |
| Author: |
V. Kumar |
| Publisher: |
Wiley; 2 edition (November 16, 2001) |
| ISBN: |
047141235X |
| Book Title:
|
Consumer Behaviour (Hardcover) |
| Author: |
Peter M. Chisnall |
| Publisher: |
McGraw-Hill Companies; 3rd ed. edition (November, 1994) |
| ISBN: |
77076168 |
| Book Title:
|
Marketing Research (Hardcover) |
| Author: |
A. Parasuraman |
| Publisher: |
Addison-Wesley; 2nd edition (December, 1990) |
| ISBN: |
201502828 |
| Book Title:
|
Basic Marketing Research (Dryden Press Series in Marketing) (Hardcover) |
| Author: |
Gilbert A. Churchill |
| Publisher: |
Harcourt; 3rd edition (August, 1995) |
| ISBN: |
30983673 |
| Book Title:
|
Marketing Research (Paperback) |
| Author: |
Peter M. Chisnall |
| Publisher: |
Mcgraw Hill Book Co Ltd; 5 ed edition (June, 1997) |
| ISBN: |
77091752 |
| Book Title:
|
Marketing Research (McGraw-Hill Marketing Series) (Hardcover) |
| Author: |
Peter M. Chisnall |
| Publisher: |
McGraw-Hill Companies; 3rd ed edition (December, 1986) |
| ISBN: |
70841551 |
| Book Title:
|
Constructing the New Consumer Society (Hardcover) |
| Author: |
Pekka Sulkunen |
| Publisher: |
Palgrave Macmillan (April 15, 1997) |
| ISBN: |
312159447 |
| Book Title:
|
Consumer Behavior: Concepts and Applications (Mcgraw-Hill Series in Marketing) (Hardcover) |
| Author: |
David L. Loudon |
| Publisher: |
McGraw-Hill Companies; 4th edition (February, 1993) |
| ISBN: |
70387672 |
| Book Title:
|
Consumer Behavior: Implications for Marketing Strategy (Mcgraw Hill/Irwin Series in Marketing) (Hardcover) |
| Author: |
Del I. Hawkins |
| Publisher: |
Richard D Irwin; 6th edition (January, 1995) |
| ISBN: |
256139725 |
| Book Title:
|
Understanding Consumer Behavior (The Irwin Series in Marketing) (Hardcover) |
| Author: |
J. Paul Peter |
| Publisher: |
Richard D Irwin (September, 1993) |
| ISBN: |
256122784 |
| Book Title:
|
Consumer Behavior (7th Edition) (Hardcover) |
| Author: |
Leon Schiffman |
| Publisher: |
Pearson Education; 7th edition (July 30, 1999) |
| ISBN: |
130841293 |
| Book Title:
|
Marketing Research, 7th Edition (Marketing Research, 7th ed) (Hardcover) |
| Author: |
David A. Aaker |
| Publisher: |
Wiley; 7 edition (July 21, 2000) |
| ISBN: |
471363405 |
| Book Title:
|
Consumer Behavior: An Applied Approach (Hardcover) |
| Author: |
Nessim Hanna |
| Publisher: |
Prentice Hall; 1 edition (March 21, 2000) |
| ISBN: |
130895024 |
| Book Title:
|
Marketing Research with SPSS 10 CD (3rd Edition) (Hardcover) |
| Author: |
Alvin C. Burns |
| Publisher: |
Prentice Hall; 3 edition (February 5, 2001) |
| ISBN: |
130705608 |
| Book Title:
|
The Market Segmentation Workbook: Target Marketing for Marketing Managers (Paperback) |
| Author: |
Sally Dibb |
| Publisher: |
Intl Thomson Business Press; 1st edition (February 22, 1996) |
| ISBN: |
415118921 |
| Book Title:
|
Consumer Behavior: Buying, Having, and Being (5th Edition) (Hardcover) |
| Author: |
Michael R. Solomon |
| Publisher: |
Prentice Hall; 5th edition (June 13, 2001) |
| ISBN: |
013091360X |
| Book Title:
|
Secrets of the Savvy Consumer (Hardcover) |
| Author: |
Corey Sandler |
| Publisher: |
Prentice Hall (May, 1998) |
| ISBN: |
136735266 |
| Book Title:
|
Commonsense Direct Marketing (Professional Paperbacks Series) (Paperback) |
| Author: |
Drayton Bird |
| Publisher: |
Kogan Page; 3rd Rev edition (February, 1999) |
| ISBN: |
749425849 |
| Book Title:
|
Marketing Research and SPSS 10.0 (3rd Edition) (Hardcover) |
| Author: |
Naresh K. Malhotra |
| Publisher: |
Prentice Hall College Div; Package edition (September 8, 2000) |
| ISBN: |
130332100 |
| Book Title:
|
Essentials of Marketing Research (Paperback) |
| Author: |
Tony Proctor |
| Publisher: |
Financial Times Management (June, 1997) |
| ISBN: |
273625314 |
| Book Title:
|
Winning Marketing Strategies (Hardcover) |
| Author: |
Barry Feig |
| Publisher: |
Prentice Hall (March, 1999) |
| ISBN: |
136449077 |
| Book Title:
|
Essentials of Marketing Research (Paperback) |
| Author: |
Tony Proctor |
| Publisher: |
Pitman Publishing; 2nd edition (March 15, 2000) |
| ISBN: |
273642006 |
| Book Title:
|
All the World and Her Husband: Women in Twentieth-Century Consumer Culture (Hardcover) |
| Author: |
Mary M. Talbot |
| Publisher: |
Cassell (May, 2000) |
| ISBN: |
304701513 |
| Book Title:
|
All the World and Her Husband: Women in Twentieth-Century Consumer Culture (Paperback) |
| Author: |
Margaret R. Andrews |
| Publisher: |
Cassell (May, 2000) |
| ISBN: |
304701521 |
| Book Title:
|
Consumer Behaviour and Marketing Strategy (Paperback) |
| Author: |
J. Paul Peter |
| Publisher: |
McGraw-Hill Education - Europe (April 1, 1999) |
| ISBN: |
025622529X |
| Book Title:
|
Consumer Behavior and Managerial Decision Making (Hardcover) |
| Author: |
Frank R. Kardes |
| Publisher: |
Prentice Hall (August, 1998) |
| ISBN: |
321001990 |
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