| Book Title:
|
Positioning: The Battle for Your Mind (Paperback) |
| Author: |
Al Ries |
| Publisher: |
McGraw-Hill; 1 edition (December 13, 2000) |
| ISBN: |
71373586 |
| Book Title:
|
The Experience Economy: Work Is Theatre & Every Business a Stage (Hardcover) |
| Author: |
B. Joseph Pine II |
| Publisher: |
Harvard Business School Press (April, 1999) |
| ISBN: |
875848192 |
| Book Title:
|
Product Creation: The Heart of the Enterprise from Engineering to E-Commerce (Hardcover) |
| Author: |
Philip H. Francis |
| Publisher: |
Free Press; 1st edition (January 15, 2000) |
| ISBN: |
684862301 |
| Book Title:
|
Brand Warfare: 10 Rules for Building the Killer Brand (Hardcover) |
| Author: |
David F. D'Alessandro |
| Publisher: |
McGraw-Hill Companies; 1st edition (March 8, 2001) |
| ISBN: |
71362932 |
| Book Title:
|
The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series) (Hardcover) |
| Author: |
Chris MacRae |
| Publisher: |
Addison Wesley Longman; 1st edition (November, 1996) |
| ISBN: |
201877430 |
| Book Title:
|
Managing New Technology Development (Hardcover) |
| Author: |
William E. Souder |
| Publisher: |
McGraw-Hill Professional; 1 edition (December 1, 1993) |
| ISBN: |
70597480 |
| Book Title:
|
Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration (Hardcover) |
| Author: |
John Sutton |
| Publisher: |
The MIT Press (June 25, 1991) |
| ISBN: |
262193051 |
| Book Title:
|
Pricing: Making Profitable Decisions (Mcgraw Hill Series in Marketing) (Hardcover) |
| Author: |
Kent B. Monroe |
| Publisher: |
Mcgraw-Hill College; 2nd edition (April, 1990) |
| ISBN: |
70427828 |
| Book Title:
|
Credit and Collection Forms and Procedures Manual (Hardcover) |
| Author: |
Jack Horn |
| Publisher: |
Aspen Publishers; 2nd Bk&Cdr edition (May, 2002) |
| ISBN: |
130808113 |
| Book Title:
|
Marketing Management and Strategy: Marketing Engineering Applications (Paperback) |
| Author: |
Gary L. Lilien |
| Publisher: |
Prentice Hall; Bk&CD-Rom edition (August, 1998) |
| ISBN: |
321046404 |
| Book Title:
|
Marketing Management: Providing, Communicating and Delivering Value (Textbook Binding) |
| Author: |
Frank Bradley |
| Publisher: |
Prentice Hall; 1 edition (May 1, 1995) |
| ISBN: |
130653438 |
| Book Title:
|
The Practical Guide to Sales & Marketing Management (Hardcover) |
| Author: |
Gene Garofalo |
| Publisher: |
Prentice Hall (July, 1998) |
| ISBN: |
137758677 |
| Book Title:
|
New Product and Brand Management: Marketing Engineering Applications (Paperback) |
| Author: |
Gary L. Lilien |
| Publisher: |
Prentice Hall; Bk&CD-Rom edition (May, 1999) |
| ISBN: |
321046439 |
| Book Title:
|
Exploiting Cycle Time in Technology Management (Hardcover) |
| Author: |
Gerard H. Gaynor |
| Publisher: |
McGraw-Hill Professional; 1 edition (January 1, 1993) |
| ISBN: |
70234744 |
| Book Title:
|
The High-Tech Marketing Companion: Expert Advice on Marketing to Macintosh and Other PC Users (Paperback) |
| Author: |
Dee Kiamy |
| Publisher: |
Addison Wesley Publishing Company (November, 1993) |
| ISBN: |
201626667 |
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