| Book Title:
|
Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program (Hardcover) |
| Author: |
Nat G. Bodian |
| Publisher: |
McGraw-Hill; 1 edition (February 1, 1995) |
| ISBN: |
70063400 |
| Book Title:
|
Successful Direct Marketing Methods, Seventh Edition (Hardcover) |
| Author: |
Bob Stone |
| Publisher: |
McGraw-Hill; 7 edition (July 30, 2001) |
| ISBN: |
658001450 |
| Book Title:
|
Commonsense Direct Marketing (Professional Paperbacks Series) (Paperback) |
| Author: |
Drayton Bird |
| Publisher: |
Kogan Page; 3rd Rev edition (February, 1999) |
| ISBN: |
749425849 |
|
