| Book Title:
|
Advertising: Digital Lab (Digital Lab: Print & Electronic Design) (Hardcover) |
| Author: |
Joe Kerr |
| Publisher: |
Rotovision (February, 2002) |
| ISBN: |
2880465575 |
| Book Title:
|
Purchasing Power (Textbook Binding) |
| Author: |
Richard Russill |
| Publisher: |
Prentice Hall PTR; 1 edition (June 26, 1997) |
| ISBN: |
134426258 |
| Book Title:
|
MARKETS AND MAJORITIES (Hardcover) |
| Author: |
Steven M. Sheffrin |
| Publisher: |
Free Press (June 24, 1993) |
| ISBN: |
29286514 |
| Book Title:
|
From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand (Hardcover) |
| Author: |
Serge Timacheff |
| Publisher: |
McGraw-Hill Companies (June 27, 2001) |
| ISBN: |
71371893 |
| Book Title:
|
Positioning: The Battle for Your Mind (Paperback) |
| Author: |
Al Ries |
| Publisher: |
McGraw-Hill; 1 edition (December 13, 2000) |
| ISBN: |
71373586 |
| Book Title:
|
Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top (Hardcover) |
| Author: |
Kenn Viselman |
| Publisher: |
McGraw-Hill Companies; 1st edition (September 28, 2000) |
| ISBN: |
007136241X |
| Book Title:
|
The Experience Economy: Work Is Theatre & Every Business a Stage (Hardcover) |
| Author: |
B. Joseph Pine II |
| Publisher: |
Harvard Business School Press (April, 1999) |
| ISBN: |
875848192 |
| Book Title:
|
Total Access (Hardcover) |
| Author: |
Regis McKenna |
| Publisher: |
Harvard Business School Press (March 29, 2002) |
| ISBN: |
1578512441 |
| Book Title:
|
Net Gain: Expanding Markets Through Virtual Communities (Hardcover) |
| Author: |
John Hagel III |
| Publisher: |
Harvard Business School Press (March, 1997) |
| ISBN: |
875847595 |
| Book Title:
|
Place to Space: Migrating to Ebusiness Models (Hardcover) |
| Author: |
Peter Weill |
| Publisher: |
Harvard Business School Press; 1st edition (May, 2001) |
| ISBN: |
157851245X |
| Book Title:
|
Demand Driven : 6 Steps to Building an Ecosystem of Demand for Your Business (Hardcover) |
| Author: |
Bo Manning |
| Publisher: |
McGraw-Hill; 1 edition (August 15, 2002) |
| ISBN: |
71400362 |
| Book Title:
|
Competing on Value : Bridging the gap between brand and customer value (Hardcover) |
| Author: |
Simon.Dr. Knox |
| Publisher: |
Financial Times Prentice Hall (March 15, 1998) |
| ISBN: |
273631055 |
| Book Title:
|
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Hardcover) |
| Author: |
Michael Treacy |
| Publisher: |
Perseus Books (January, 1995) |
| ISBN: |
201406489 |
| Book Title:
|
How to Win Customers in the Digital World: Total Action or Fatal Inaction (Hardcover) |
| Author: |
Peter Vervest |
| Publisher: |
Springer; 1 edition (March, 2000) |
| ISBN: |
3540665757 |
| Book Title:
|
Kaizen Strategies for Customer Care (Kaizen Strategies Series) (Hardcover) |
| Author: |
Patricia. Wellington |
| Publisher: |
Financial Times Prentice Hall (October 15, 1995) |
| ISBN: |
027361472X |
| Book Title:
|
Emotion Marketing: The Hallmark Way of Winning Customers for Life (Hardcover) |
| Author: |
Scott Robinette |
| Publisher: |
McGraw-Hill; 1 edition (December 30, 2000) |
| ISBN: |
71364145 |
| Book Title:
|
Strategic Logistics Management (Irwin Series in Marketing) (Hardcover) |
| Author: |
Douglas M. Lambert |
| Publisher: |
McGraw-Hill Companies; 3rd edition (October, 1992) |
| ISBN: |
256088381 |
| Book Title:
|
Riding the Storm: Strategic Planning in Turbulent Markets (Hardcover) |
| Author: |
Gerald Michaluk |
| Publisher: |
McGraw-Hill Companies; 1st edition (April, 2002) |
| ISBN: |
77099354 |
| Book Title:
|
How to Think Like the World's Greatest Marketing Minds (Hardcover) |
| Author: |
Marcia Layton Turner |
| Publisher: |
McGraw-Hill Companies; 1st edition (October 19, 2000) |
| ISBN: |
71360700 |
| Book Title:
|
Innovation Management and New Product Development (Paperback) |
| Author: |
Paul Trott |
| Publisher: |
Trans-Atlantic Publications (July, 1998) |
| ISBN: |
027363111X |
| Book Title:
|
Content Critical: Gaining Competitive Advantage through High-Quality Web Content (Paperback) |
| Author: |
Gerry McGovern |
| Publisher: |
Financial Times Prentice Hall; 1st edition (November 28, 2001) |
| ISBN: |
027365604X |
| Book Title:
|
Advertising and Sales Promotion Strategy (Hardcover) |
| Author: |
Gerard J. Tellis |
| Publisher: |
Prentice Hall; 1st edition (August 12, 1997) |
| ISBN: |
321014111 |
| Book Title:
|
Strategic Marketing Management: A Means-End Approach (Hardcover) |
| Author: |
Mark E. Parry |
| Publisher: |
McGraw-Hill; 1 edition (December 26, 2001) |
| ISBN: |
71372229 |
| Book Title:
|
Product Creation: The Heart of the Enterprise from Engineering to E-Commerce (Hardcover) |
| Author: |
Philip H. Francis |
| Publisher: |
Free Press; 1st edition (January 15, 2000) |
| ISBN: |
684862301 |
| Book Title:
|
Market Driven Strategy: Processes for Creating Value (Hardcover) |
| Author: |
George S. Day |
| Publisher: |
Free Press (September 1, 1990) |
| ISBN: |
29072115 |
| Book Title:
|
International Marketing Strategy (2nd Edition) (Textbook Binding) |
| Author: |
Frank Bradley |
| Publisher: |
Prentice Hall PTR; 2nd edition (May 1, 1995) |
| ISBN: |
131495275 |
| Book Title:
|
Brand Warfare: 10 Rules for Building the Killer Brand (Hardcover) |
| Author: |
David F. D'Alessandro |
| Publisher: |
McGraw-Hill Companies; 1st edition (March 8, 2001) |
| ISBN: |
71362932 |
| Book Title:
|
Marketing Strategy: Planning and Implementation (Irwin Series in Marketing, 2nd ed) (Paperback) |
| Author: |
Orville C., Jr. Walker |
| Publisher: |
Richard D Irwin; 2nd edition (September, 1995) |
| ISBN: |
256136920 |
| Book Title:
|
Selling: Building Partnerships (Irwin/Mcgraw-Hill Series in Marketing) (Hardcover) |
| Author: |
Barton A. Weitz |
| Publisher: |
Richard D Irwin; 3rd edition (February 25, 1998) |
| ISBN: |
256228264 |
| Book Title:
|
Strategic Marketing Problems (Hardcover) |
| Author: |
Roger A. Kerin |
| Publisher: |
Prentice Hall College Div; 8 edition (August 4, 1997) |
| ISBN: |
136328601 |
| Book Title:
|
The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books) (Hardcover) |
| Author: |
Daniel F. Spulber |
| Publisher: |
Mcgraw-Hill (June 1, 1998) |
| ISBN: |
007060584X |
| Book Title:
|
Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation (Paperback) |
| Author: |
Devanathan Sudharshan |
| Publisher: |
Prentice Hall (January, 1995) |
| ISBN: |
24182648 |
| Book Title:
|
Marketing Warfare (Paperback) |
| Author: |
Al Ries |
| Publisher: |
McGraw-Hill; 1 edition (November 1, 1997) |
| ISBN: |
70527261 |
| Book Title:
|
The New Positioning: The Latest on the World's #1 Business Strategy (Paperback) |
| Author: |
Jack Trout |
| Publisher: |
McGraw-Hill; 1 edition (May 1, 1997) |
| ISBN: |
70653283 |
| Book Title:
|
Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) (Paperback) |
| Author: |
Roger J. Best |
| Publisher: |
Prentice Hall; 2nd edition (November 2, 1999) |
| ISBN: |
130145467 |
| Book Title:
|
Cases in Strategic Marketing Management: Business Strategies in Muslim Countries (Paperback) |
| Author: |
John A. Quelch |
| Publisher: |
Prentice Hall; 1 edition (May 5, 2000) |
| ISBN: |
130283576 |
| Book Title:
|
Effective Promotional Planning for e-Business (CIM PROFESSIONAL) (Paperback) |
| Author: |
Cathy Ace |
| Publisher: |
Butterworth-Heinemann (January 16, 2002) |
| ISBN: |
750652683 |
| Book Title:
|
The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series) (Hardcover) |
| Author: |
Chris MacRae |
| Publisher: |
Addison Wesley Longman; 1st edition (November, 1996) |
| ISBN: |
201877430 |
| Book Title:
|
Developing a Creative and Innovative Integrated Marketing Communication Plan: A Working Model (Paperback) |
| Author: |
James R. Ogden |
| Publisher: |
Prentice Hall (April 20, 1998) |
| ISBN: |
137783337 |
| Book Title:
|
Technical Marketing Communication (Paperback) |
| Author: |
Sandra Harner |
| Publisher: |
Longman; 1st edition (December 12, 2001) |
| ISBN: |
205324444 |
| Book Title:
|
The Knowledge Game: The Revolution in Learning and Communication in the Workplace (Paperback) |
| Author: |
Gordon Wills |
| Publisher: |
Cassell (September, 1998) |
| ISBN: |
304703265 |
| Book Title:
|
Electronic Commerce: A Manager's Guide (Paperback) |
| Author: |
Ravi Kalakota |
| Publisher: |
Addison-Wesley Professional (December 23, 1996) |
| ISBN: |
201880679 |
| Book Title:
|
Integrated Marketing Communications: A Systems Approach (Hardcover) |
| Author: |
M. Joseph Sirgy |
| Publisher: |
Prentice Hall College Div; 1st edition (October 29, 1997) |
| ISBN: |
132056186 |
| Book Title:
|
Marketing Communications (Paperback) |
| Author: |
Jim Blythe |
| Publisher: |
Prentice Hall (January, 2000) |
| ISBN: |
273639609 |
| Book Title:
|
The Do-It-Yourself Business Promotions Kit (Hardcover) |
| Author: |
Jack Griffin |
| Publisher: |
Prentice Hall (April, 1995) |
| ISBN: |
131060147 |
| Book Title:
|
The Do-It-Yourself Business Promotions Kit (Paperback) |
| Author: |
Jack Griffin |
| Publisher: |
Simon & Schuster (May, 1995) |
| ISBN: |
131060066 |
| Book Title:
|
Principles of Corporate Communication (Paperback) |
| Author: |
C. B. M. Van Riel |
| Publisher: |
Prentice Hall; 1 edition (June 22, 1995) |
| ISBN: |
131509969 |
| Book Title:
|
Managing Services Marketing : Text and Readings (Dryden Press Series in Marketing) (Hardcover) |
| Author: |
John E.G. Bateson |
| Publisher: |
South-Western College Pub; 4 edition (December 30, 1998) |
| ISBN: |
30225191 |
| Book Title:
|
Wired Words: Language Is the New Identity (Paperback) |
| Author: |
Steve Morris |
| Publisher: |
Prentice Hall; 1st edition (December 15, 2000) |
| ISBN: |
273650904 |
| Book Title:
|
On-Line Profits: A Manager's Guide to Electronic Commerce (Paperback) |
| Author: |
Peter G. W. Keen |
| Publisher: |
Harvard Business School Press (October, 1997) |
| ISBN: |
875848214 |
| Book Title:
|
Net Worth (Hardcover) |
| Author: |
John Hagel III |
| Publisher: |
Harvard Business School Press (January, 1999) |
| ISBN: |
875848893 |
| Book Title:
|
eBrands: Building an Internet Business at Breakneck Speed (Hardcover) |
| Author: |
Phil Carpenter |
| Publisher: |
Harvard Business School Press (May, 2000) |
| ISBN: |
875849296 |
| Book Title:
|
Wow! Resumes for Sales and Marketing Careers (Paperback) |
| Author: |
Chuck Cochran |
| Publisher: |
McGraw-Hill; 1 edition (March 1, 1998) |
| ISBN: |
70120218 |
| Book Title:
|
How to Get into Advertising : A Guide to Careers in Advertising, Media and Marketing Communications (Paperback) |
| Author: |
Andrea Neidle |
| Publisher: |
Continuum International Publishing Group (March, 2000) |
| ISBN: |
304704776 |
| Book Title:
|
Sales: The ASTD Trainer's Sourcebook (Paperback) |
| Author: |
Herbert R. Miller |
| Publisher: |
McGraw-Hill; 1 edition (July 1, 1995) |
| ISBN: |
70534365 |
| Book Title:
|
Marketing Your Services : For People Who Hate to Sell (Paperback) |
| Author: |
Rick Crandall |
| Publisher: |
McGraw-Hill; 2 edition (October 10, 2002) |
| ISBN: |
71398716 |
| Book Title:
|
Global Marketing (3rd Edition) (Paperback) |
| Author: |
Warren J. Keegan |
| Publisher: |
Prentice Hall; 3 edition (August 1, 2002) |
| ISBN: |
130669989 |
| Book Title:
|
Conjoint Measurement: Methods and Applications (Hardcover) |
| Author: |
A. Gustafsson |
| Publisher: |
Springer-Verlag Telos (January, 2000) |
| ISBN: |
3540665269 |
| Book Title:
|
There's No Business That's Not Show Business: Marketing in an Experience Culture (Hardcover) |
| Author: |
Bernd Schmitt |
| Publisher: |
Financial Times Prentice Hall; 1st edition (June 24, 2003) |
| ISBN: |
130471194 |
| Book Title:
|
The SPIN Selling Fieldbook (Paperback) |
| Author: |
Neil Rackham |
| Publisher: |
McGraw-Hill; 1 edition (June 1, 1996) |
| ISBN: |
70522359 |
| Book Title:
|
Service Asia: How the Tigers Can Keep Their Stripes (Paperback) |
| Author: |
Gerard Tocquer |
| Publisher: |
Prentice Hall PTR; 1st edition (January 15, 1998) |
| ISBN: |
139786023 |
| Book Title:
|
Capital Market Revolution: The Future of Markets in an Online World (Hardcover) |
| Author: |
Patrick L. Young |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (November 1, 1999) |
| ISBN: |
273642324 |
| Book Title:
|
Contemporary Investments (The Dryden Press series in finance) (Hardcover) |
| Author: |
Janis K. Zaima |
| Publisher: |
Dryden Pr; 2nd edition (October, 1997) |
| ISBN: |
30203341 |
| Book Title:
|
Technical Analysis Plain & Simple: Charting the Markets in Your Language (Paperback) |
| Author: |
Michael Kahn |
| Publisher: |
Financial Times Prentice Hall; 1st edition (July 15, 1999) |
| ISBN: |
273639870 |
| Book Title:
|
Key Accounts are Different: Sales Solutions for Key Account Managers (Paperback) |
| Author: |
Ken Langdon |
| Publisher: |
Financial Times Prentice Hall (November 15, 1995) |
| ISBN: |
027361780x |
| Book Title:
|
Fundamentals of Futures and Options Markets (4th Edition) (Hardcover) |
| Author: |
John C. Hull |
| Publisher: |
Prentice Hall; 4 edition (June 29, 2001) |
| ISBN: |
130176028 |
| Book Title:
|
Contemporary Investments (Paperback) |
| Author: |
Douglas Hearth |
| Publisher: |
Harcourt Brace College Publishers; 2nd Stdt edition (October, 1997) |
| ISBN: |
30203473 |
| Book Title:
|
Contemporary Investments (Paperback) |
| Author: |
Douglas Hearth |
| Publisher: |
Harcourt College Pub; 2nd Tchr edition (October, 1997) |
| ISBN: |
30203430 |
| Book Title:
|
Irrational Markets and the Illusion of Prosperity (Hardcover) |
| Author: |
DON DEVITTO |
| Publisher: |
Fitzroy Dearborn; 1 edition (January 1, 2001) |
| ISBN: |
1579581757 |
| Book Title:
|
2000 Professional's Guide to Target Marketing: How to Gain Profitable New Business (Hardcover) |
| Author: |
David W. Cottle |
| Publisher: |
Harcourt Professional Publishing; Bk&CD Rom edition (November, 1999) |
| ISBN: |
156070510 |
| Book Title:
|
The Web Content Style Guide: An Essential Reference for Online Writers, Editors and Managers (Paperback) |
| Author: |
Gerry McGovern |
| Publisher: |
Financial Times Prentice Hall; 1st edition (November 28, 2001) |
| ISBN: |
273656058 |
| Book Title:
|
All-To-One: Creating Effective CustomerRelationship Marketing in the Post-Internet Age (Hardcover) |
| Author: |
Steve Luengo-Jones |
| Publisher: |
McGraw-Hill Companies; 1st edition (February 28, 2001) |
| ISBN: |
77097998 |
| Book Title:
|
SERVICE BREAKTHROUGHS : CHANGING THE RULES OF THE GAME (Hardcover) |
| Author: |
James L. Heskett |
| Publisher: |
Free Press (September 17, 1990) |
| ISBN: |
29146755 |
| Book Title:
|
Creating A Company for Customers: How to Build and Lead a Market Driven Organization (Hardcover) |
| Author: |
Malcolm Mcdonald |
| Publisher: |
Financial Times Prentice Hall; 1st edition (April, 2001) |
| ISBN: |
273642499 |
| Book Title:
|
Creating New Clients: Marketing and Selling Professional Services (Hardcover) |
| Author: |
Kevin Walker |
| Publisher: |
Cassell (January, 1999) |
| ISBN: |
304704253 |
| Book Title:
|
Seven Secrets of Service Strategy (Hardcover) |
| Author: |
Jacques Horovitz |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (March 20, 2000) |
| ISBN: |
273635778 |
| Book Title:
|
Handbook of Key Customer Relationship Management, The: The Definitive Guide to Winning, Managing and Developing Key Account Business (Hardcover) |
| Author: |
Ken Burnett |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (December 29, 2000) |
| ISBN: |
273650319 |
| Book Title:
|
Marketing: Connecting with Customers (Paperback) |
| Author: |
Gilbert D. Harrell |
| Publisher: |
Prentice Hall; 1 edition (November 6, 1998) |
| ISBN: |
23502517 |
| Book Title:
|
Satisfaction: A Behavioral Perspective On The Consumer (Hardcover) |
| Author: |
Richard L. Oliver |
| Publisher: |
McGraw-Hill Companies (September 26, 1996) |
| ISBN: |
70480257 |
| Book Title:
|
The One to One Fieldbook (One to One) (Paperback) |
| Author: |
Don Peppers |
| Publisher: |
Currency; 1st ed edition (January 5, 1999) |
| ISBN: |
038549369X |
| Book Title:
|
Complete Idiot's Guide to Great Customer Service (The Complete Idiot's Guide) (Paperback) |
| Author: |
Ron Karr |
| Publisher: |
Alpha (January 13, 2003) |
| ISBN: |
28619536 |
| Book Title:
|
Data Mining Techniques : For Marketing, Sales, and Customer Support (Paperback) |
| Author: |
Michael J. A. Berry |
| Publisher: |
Wiley; 1 edition (May 27, 1997) |
| ISBN: |
471179809 |
| Book Title:
|
Capturing Customers Hearts: Leave the Competition To Chase Their Pockets (Hardcover) |
| Author: |
Brian Clegg |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (December 15, 2000) |
| ISBN: |
273649310 |
| Book Title:
|
The E-Commerce Book: Building the E-Empire (1st Edition) (Communications Networking and Multimedia) (Hardcover) |
| Author: |
Steffano Korper |
| Publisher: |
Academic Pr; 1st edition (August 15, 1999) |
| ISBN: |
124211607 |
| Book Title:
|
Handbook on Electronic Commerce (Paperback) |
| Author: |
Michael Shaw |
| Publisher: |
Springer; 1 edition (January 15, 2000) |
| ISBN: |
354067344X |
| Book Title:
|
Fastalliances: Power Your E-Business. (Hardcover) |
| Author: |
Larraine Segil |
| Publisher: |
Wiley; Bk&CD-Rom edition (December 22, 2000) |
| ISBN: |
471396834 |
| Book Title:
|
Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce (CommerceNet) (Hardcover) |
| Author: |
Walid Mougayar |
| Publisher: |
McGraw-Hill Companies; 2nd edition (December 9, 1997) |
| ISBN: |
70435421 |
| Book Title:
|
Net Results: Web Marketing that Works (Paperback) |
| Author: |
Rick Bruner |
| Publisher: |
Hayden Book Company Inc; 1st edition (March 17, 1998) |
| ISBN: |
1568304145 |
| Book Title:
|
E-Marketing, Third Edition (Paperback) |
| Author: |
Judy Strauss |
| Publisher: |
Prentice Hall; 3 edition (November 18, 2002) |
| ISBN: |
130497576 |
| Book Title:
|
Beyond ""e"": 12 Ways Technology is Transforming Sales & Marketing (Hardcover) |
| Author: |
Stephen Diorio |
| Publisher: |
McGraw-Hill; 1 edition (November 19, 2001) |
| ISBN: |
71376496 |
| Book Title:
|
E-Marketing (2nd Edition) (Paperback) |
| Author: |
Judy Strauss |
| Publisher: |
Prentice Hall Business Publishing; 2nd edition (December 15, 2000) |
| ISBN: |
130322644 |
| Book Title:
|
Purchasing Fundamentals for Today's Buyer (Hardcover) |
| Author: |
Harry E. Hough |
| Publisher: |
Prentice Hall (February, 1999) |
| ISBN: |
132463563 |
| Book Title:
|
4-D Branding: Cracking the Corporate Code of the Network Economy (Hardcover) |
| Author: |
Thomas Gad |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (December 29, 2000) |
| ISBN: |
273653687 |
| Book Title:
|
Marketing for Hospitality and Tourism (2nd Edition) (Hardcover) |
| Author: |
Philip Kotler |
| Publisher: |
Prentice Hall; 2 edition (July 27, 1998) |
| ISBN: |
130807958 |
| Book Title:
|
Marketing Management: A Resource-Based Approach for the Hospitality and Tourism Industries (Resource Based Series for Hospitality and Tourism) (Paperback) |
| Author: |
Richard Teare |
| Publisher: |
Cassell Academic (November, 1995) |
| ISBN: |
304329266 |
| Book Title:
|
Management of A Sales Force (Hardcover) |
| Author: |
William J Stanton |
| Publisher: |
McGraw-Hill/Irwin; 10 edition (November 3, 1998) |
| ISBN: |
025621896X |
| Book Title:
|
Mastering Data Mining: The Art and Science of Customer Relationship Management (Paperback) |
| Author: |
Michael J. A. Berry |
| Publisher: |
Wiley; 1 edition (December 28, 1999) |
| ISBN: |
471331236 |
| Book Title:
|
Guerrilla Marketing With Technology: Unleashing the Full Potential of Your Small Business (Paperback) |
| Author: |
Jay Conrad Levinson |
| Publisher: |
Perseus Books Group (October, 1997) |
| ISBN: |
201328046 |
| Book Title:
|
Strategic Marketing for NonProfit Organizations (5th Edition) (Hardcover) |
| Author: |
Philip Kotler |
| Publisher: |
Prentice Hall; 5 edition (November 27, 1995) |
| ISBN: |
132325470 |
| Book Title:
|
The Supply Chain Yearbook, 2001 Edition (Hardcover) |
| Author: |
John A. Woods |
| Publisher: |
McGraw-Hill Companies; 1st edition (December 18, 2000) |
| ISBN: |
71372326 |
| Book Title:
|
Logistics (Paperback) |
| Author: |
David J. Bloomberg |
| Publisher: |
Prentice Hall; 1st edition (July 6, 2001) |
| ISBN: |
013010194X |
| Book Title:
|
1001 Ideas to Create Retail Excitement (Paperback) |
| Author: |
Edgar A. Falk |
| Publisher: |
Prentice Hall Press (April 19, 1994) |
| ISBN: |
132923939 |
| Book Title:
|
Marketing Research (6th ed) (Hardcover) |
| Author: |
David A. Aaker |
| Publisher: |
John Wiley & Sons; 6th edition (October, 1997) |
| ISBN: |
471170690 |
| Book Title:
|
Readings in Electronic Commerce : SPHIGS Software (Paperback) |
| Author: |
Ravi Kalakota |
| Publisher: |
Addison-Wesley Professional; 1st edition (November 18, 1996) |
| ISBN: |
201880601 |
| Book Title:
|
Services Marketing: Principles and Practice (Hardcover) |
| Author: |
Adrian Palmer |
| Publisher: |
Prentice Hall; 1 edition (February 2, 1995) |
| ISBN: |
23905638 |
| Book Title:
|
Services Marketing (Hardcover) |
| Author: |
Christopher H. Lovelock |
| Publisher: |
Prentice Hall College Div; 3 edition (January 12, 1996) |
| ISBN: |
134558413 |
| Book Title:
|
Advertising Worldwide : Advertising Conditions in Selected Countries (Hardcover) |
| Author: |
M. Abe |
| Publisher: |
Springer; 1 edition (December 28, 2000) |
| ISBN: |
3540677135 |
| Book Title:
|
Global Marketing Management (6th Edition) (Hardcover) |
| Author: |
Warren J. Keegan |
| Publisher: |
Prentice Hall; 6 edition (October 9, 1998) |
| ISBN: |
139030239 |
| Book Title:
|
The Asian Marketing Casebook (Paperback) |
| Author: |
Noel Capon |
| Publisher: |
Prentice Hall (June, 1999) |
| ISBN: |
137955502 |
| Book Title:
|
High Performance Sales Organizations: Creating Competitive Advantage in the Global Marketplace (Hardcover) |
| Author: |
Darlene Coker |
| Publisher: |
McGraw-Hill; 2 edition (October 26, 1999) |
| ISBN: |
71351604 |
| Book Title:
|
Futures: A Personal Seminar (Paperback) |
| Author: |
New York Institute of Finance |
| Publisher: |
New York Institute of Finance (February 9, 1989) |
| ISBN: |
013658196x |
| Book Title:
|
Unique Now...or Never: The Brand is the Company Driver in the New Value Economy (Hardcover) |
| Author: |
Jesper Kunde |
| Publisher: |
Financial Times Prentice Hall; 1st edition (July 15, 2002) |
| ISBN: |
273659626 |
| Book Title:
|
Cases in Marketing Management (2nd Edition) (Paperback) |
| Author: |
Luiz Moutinho |
| Publisher: |
Longman; 2 edition (June 28, 1995) |
| ISBN: |
201627442 |
| Book Title:
|
Marketing Management and Strategy: Marketing Engineering Applications (Paperback) |
| Author: |
Gary L. Lilien |
| Publisher: |
Prentice Hall; Bk&CD-Rom edition (August, 1998) |
| ISBN: |
321046404 |
| Book Title:
|
Cases in Marketing Management and Strategy: An Asia-Pacific Perspective (Paperback) |
| Author: |
John A. Quelch |
| Publisher: |
Prentice Hall (June, 1996) |
| ISBN: |
135770572 |
| Book Title:
|
PIMS PRINCIPLES (Hardcover) |
| Author: |
Robert D. Buzzell |
| Publisher: |
Free Press (August 10, 1987) |
| ISBN: |
29044308 |
| Book Title:
|
Complete MBA Companion in Marketing (Hardcover) |
| Author: |
Financial Times |
| Publisher: |
Financial Times/Prentice Hall; First edition (October 1, 1999) |
| ISBN: |
273642235 |
| Book Title:
|
Marketing Management (Paperback) |
| Author: |
Russell S. Winer |
| Publisher: |
Pearson Education; 1st edition (August 5, 1999) |
| ISBN: |
321014219 |
| Book Title:
|
Public Relations Practices: Managerial Case Studies and Problems (5th Edition) (Paperback) |
| Author: |
Patrick Jackson |
| Publisher: |
Prentice Hall; 5th edition (February 1, 1995) |
| ISBN: |
130981532 |
| Book Title:
|
Cases in Strategic Marketing Management: Business Strategies in Latin America (Paperback) |
| Author: |
Guillermo D'Andrea |
| Publisher: |
Prentice Hall; 1st edition (September 8, 2000) |
| ISBN: |
130894907 |
| Book Title:
|
The Essence of Consumer Behaviour (Essence of Management Series) (Paperback) |
| Author: |
Jim Blythe |
| Publisher: |
Prentice Hall PTR (May, 1997) |
| ISBN: |
135731224 |
| Book Title:
|
Managing the Marketing Functions: The Challenge of Customer-Centered Enterprise (Hardcover) |
| Author: |
Stewart A. Washburn |
| Publisher: |
Mcgraw-Hill (August, 1988) |
| ISBN: |
70684413 |
| Book Title:
|
Customer Behavior: Consumer Behavior and Beyond (Hardcover) |
| Author: |
Jagdish N. Sheth |
| Publisher: |
Harcourt Brace College Publishers (July, 1998) |
| ISBN: |
003098016X |
| Book Title:
|
Marketing Management: Knowledge and Skills (Mcgraw Hill/Irwin Series in Marketing) (Hardcover) |
| Author: |
J. Paul Peter |
| Publisher: |
Richard D Irwin; 4th edition (August, 1994) |
| ISBN: |
256137277 |
| Book Title:
|
Essentials of New Product Management [FACSIMILE] (Hardcover) |
| Author: |
Glen L. Urban |
| Publisher: |
Prentice Hall; 1st edition (April 10, 1998) |
| ISBN: |
013286584X |
| Book Title:
|
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer (Hardcover) |
| Author: |
Yoram Wind |
| Publisher: |
Financial Times Prentice Hall; 1st edition (October 25, 2001) |
| ISBN: |
130650757 |
| Book Title:
|
Consumer Behavior (5th Edition) (Hardcover) |
| Author: |
John C. Mowen |
| Publisher: |
Prentice Hall; 5th edition (July 24, 1997) |
| ISBN: |
137371152 |
| Book Title:
|
Marketing Classics: A Selection of Influential Articles (Paperback) |
| Author: |
Ben M. Enis |
| Publisher: |
Prentice Hall; 8 edition (August 3, 1994) |
| ISBN: |
205159885 |
| Book Title:
|
Marketing Game and Students 3 .5"" Disk Package (Ring-bound) |
| Author: |
Charlotte H. Mason |
| Publisher: |
Irwin/McGraw-Hill; 2nd/Bk&Dsk edition (August 1, 1994) |
| ISBN: |
256178631 |
| Book Title:
|
Cases in Strategic Marketing (Hardcover) |
| Author: |
David Rosenthal |
| Publisher: |
Prentice Hall; 1st edition (March 15, 2000) |
| ISBN: |
130863599 |
| Book Title:
|
Business Marketing (3rd Edition) (Hardcover) |
| Author: |
Edward G. Brierty |
| Publisher: |
Prentice Hall; 3rd edition (August 22, 1997) |
| ISBN: |
137573782 |
| Book Title:
|
Managing Marketing Linkages: Text, Cases, and Readings [FACSIMILE] (Paperback) |
| Author: |
Frank V. Cespedes |
| Publisher: |
Prentice Hall; 1 edition (October 25, 1995) |
| ISBN: |
013234923X |
| Book Title:
|
Principles of Marketing (Hardcover) |
| Author: |
Joel R. Evans |
| Publisher: |
Prentice Hall; 3 edition (December 8, 1994) |
| ISBN: |
23347015 |
| Book Title:
|
Introduction to Marketing Communications: An Integrated Approach (Hardcover) |
| Author: |
John Burnett |
| Publisher: |
Prentice Hall; 1st edition (October 31, 1997) |
| ISBN: |
132690853 |
| Book Title:
|
Services Marketing: A Strategic Approach (Paperback) |
| Author: |
Karen P. Goncalves |
| Publisher: |
Prentice Hall; 1st edition (November 20, 1997) |
| ISBN: |
131065270 |
| Book Title:
|
Marketing: Real People, Real Choices (Hardcover) |
| Author: |
Michael R. Solomon |
| Publisher: |
Prentice Hall; 1 edition (November 25, 1996) |
| ISBN: |
205152066 |
| Book Title:
|
Marketing: An Analytical Framework and Perspect (Textbook Binding) |
| Author: |
Peter Mudie |
| Publisher: |
Prentice Hall PTR; 1st edition (May 29, 1997) |
| ISBN: |
133577570 |
| Book Title:
|
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Hardcover) |
| Author: |
Philip Kotler |
| Publisher: |
Wiley; 1 edition (March 3, 2003) |
| ISBN: |
471268674 |
| Book Title:
|
Principles of Marketing ActiveBook (Paperback) |
| Author: |
Philip Kotler |
| Publisher: |
Prentice Hall; 1st edition (January 15, 2002) |
| ISBN: |
130648531 |
| Book Title:
|
The New Maximarketing (Hardcover) |
| Author: |
Stan Rapp |
| Publisher: |
Mcgraw-Hill (November, 1995) |
| ISBN: |
007052033X |
| Book Title:
|
Marketing (Hardcover) |
| Author: |
Warren J. Keegan |
| Publisher: |
Prentice Hall; 2 edition (August 30, 1994) |
| ISBN: |
130163872 |
| Book Title:
|
Marketing: Contemporary Concepts and Practices (Hardcover) |
| Author: |
William F. Schoell |
| Publisher: |
Allyn & Bacon; 6 edition (January 17, 1995) |
| ISBN: |
205156029 |
| Book Title:
|
SUCCESS IN MULTI LEVEL MARKETING (Paperback) |
| Author: |
Gini Graham Scott |
| Publisher: |
Prentice Hall Press (October 1, 1991) |
| ISBN: |
136563155 |
| Book Title:
|
Marketing Research (Paperback) |
| Author: |
Donald R. Lehmann |
| Publisher: |
Prentice Hall; 1st edition (December 5, 1997) |
| ISBN: |
321014162 |
| Book Title:
|
Essentials of Marketing Research (Hardcover) |
| Author: |
Vineet Kumar |
| Publisher: |
John Wiley & Sons (January, 1999) |
| ISBN: |
471170682 |
| Book Title:
|
Analysis for Strategic Marketing (Paperback) |
| Author: |
Vithala R. Rao |
| Publisher: |
Prentice Hall; 1st edition (August 20, 1997) |
| ISBN: |
321001982 |
| Book Title:
|
Business Marketing: Connecting Strategy, Relationships, and Learning (Hardcover) |
| Author: |
F. Robert Dwyer |
| Publisher: |
McGraw-Hill/Irwin; 2nd edition (July 13, 2001) |
| ISBN: |
72410639 |
| Book Title:
|
Enterprise Marketing Management: The New Science of Marketing (Hardcover) |
| Author: |
Dave Sutton |
| Publisher: |
Wiley; 1st edition (May 2, 2003) |
| ISBN: |
471267724 |
| Book Title:
|
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value (Hardcover) |
| Author: |
John DeVincentis |
| Publisher: |
McGraw-Hill; 1 edition (January 15, 1999) |
| ISBN: |
71342532 |
| Book Title:
|
The Small Business Marketing Handbook (Paperback) |
| Author: |
Iain Maitland |
| Publisher: |
Cassell (September, 1998) |
| ISBN: |
304704199 |
| Book Title:
|
Marketing Management (Hardcover) |
| Author: |
Jose Antonio Rosa |
| Publisher: |
Prentice Hall; 1st edition (January 8, 1998) |
| ISBN: |
23051620 |
| Book Title:
|
The Marketer's Troubleshooter (Hardcover) |
| Author: |
Craig S. Rice |
| Publisher: |
Prentice Hall Trade; 1st edition (May 15, 2000) |
| ISBN: |
139235744 |
|
