| Book Title:
|
Great T-Shirt Graphics 3 (Motif Design) (Hardcover) |
| Author: |
Stephen Knapp |
| Publisher: |
Rockport Pub; Bk&CD-Rom edition (August, 1997) |
| ISBN: |
1564963683 |
| Book Title:
|
Designagent Km7: License to Design (Paperback) |
| Author: |
Klaus Mai |
| Publisher: |
Gestalten Verlag (July, 1998) |
| ISBN: |
3931126145 |
| Book Title:
|
Design for Response: Creative Direct Marketing That Works (Hardcover) |
| Author: |
Leslie Sherr |
| Publisher: |
Rockport Publishers (March, 1999) |
| ISBN: |
1564963802 |
| Book Title:
|
Effective Design and Publicity (Paperback) |
| Author: |
Jonathon Zeitlyn |
| Publisher: |
Pluto Pr (February 1, 1990) |
| ISBN: |
948309032 |
| Book Title:
|
Working in Commercials: A Complete Sourcebook for Adult and Child Actors (Paperback) |
| Author: |
Elaine Keller Beardsley |
| Publisher: |
Focal Pr (August, 1993) |
| ISBN: |
240801601 |
| Book Title:
|
Children's Television: The Art, the Business, and How It Works (Hardcover) |
| Author: |
Cy Schneider |
| Publisher: |
NTC/Contemporary Publishing Company (June, 1987) |
| ISBN: |
844231460 |
| Book Title:
|
From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand (Hardcover) |
| Author: |
Serge Timacheff |
| Publisher: |
McGraw-Hill Companies (June 27, 2001) |
| ISBN: |
71371893 |
| Book Title:
|
Positioning: The Battle for Your Mind (Paperback) |
| Author: |
Al Ries |
| Publisher: |
McGraw-Hill; 1 edition (December 13, 2000) |
| ISBN: |
71373586 |
| Book Title:
|
Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top (Hardcover) |
| Author: |
Kenn Viselman |
| Publisher: |
McGraw-Hill Companies; 1st edition (September 28, 2000) |
| ISBN: |
007136241X |
| Book Title:
|
Competing on the Edge : Strategy as Structured Chaos (Hardcover) |
| Author: |
Shona L. Brown |
| Publisher: |
Harvard Business School Press (April 15, 1998) |
| ISBN: |
875847544 |
| Book Title:
|
Total Access (Hardcover) |
| Author: |
Regis McKenna |
| Publisher: |
Harvard Business School Press (March 29, 2002) |
| ISBN: |
1578512441 |
| Book Title:
|
Place to Space: Migrating to Ebusiness Models (Hardcover) |
| Author: |
Peter Weill |
| Publisher: |
Harvard Business School Press; 1st edition (May, 2001) |
| ISBN: |
157851245X |
| Book Title:
|
Financial Markets & Corporate Strategy (Hardcover) |
| Author: |
Mark Grinblatt |
| Publisher: |
Irwin Professional Publishing (September 1, 1997) |
| ISBN: |
256099391 |
| Book Title:
|
Demand Driven : 6 Steps to Building an Ecosystem of Demand for Your Business (Hardcover) |
| Author: |
Bo Manning |
| Publisher: |
McGraw-Hill; 1 edition (August 15, 2002) |
| ISBN: |
71400362 |
| Book Title:
|
Content Critical: Gaining Competitive Advantage through High-Quality Web Content (Paperback) |
| Author: |
Gerry McGovern |
| Publisher: |
Financial Times Prentice Hall; 1st edition (November 28, 2001) |
| ISBN: |
027365604X |
| Book Title:
|
Advertising and Sales Promotion Strategy (Hardcover) |
| Author: |
Gerard J. Tellis |
| Publisher: |
Prentice Hall; 1st edition (August 12, 1997) |
| ISBN: |
321014111 |
| Book Title:
|
Strategic Marketing Management: A Means-End Approach (Hardcover) |
| Author: |
Mark E. Parry |
| Publisher: |
McGraw-Hill; 1 edition (December 26, 2001) |
| ISBN: |
71372229 |
| Book Title:
|
Market Driven Strategy: Processes for Creating Value (Hardcover) |
| Author: |
George S. Day |
| Publisher: |
Free Press (September 1, 1990) |
| ISBN: |
29072115 |
| Book Title:
|
International Marketing Strategy (2nd Edition) (Textbook Binding) |
| Author: |
Frank Bradley |
| Publisher: |
Prentice Hall PTR; 2nd edition (May 1, 1995) |
| ISBN: |
131495275 |
| Book Title:
|
Brand Warfare: 10 Rules for Building the Killer Brand (Hardcover) |
| Author: |
David F. D'Alessandro |
| Publisher: |
McGraw-Hill Companies; 1st edition (March 8, 2001) |
| ISBN: |
71362932 |
| Book Title:
|
Marketing Warfare (Paperback) |
| Author: |
Al Ries |
| Publisher: |
McGraw-Hill; 1 edition (November 1, 1997) |
| ISBN: |
70527261 |
| Book Title:
|
The New Positioning: The Latest on the World's #1 Business Strategy (Paperback) |
| Author: |
Jack Trout |
| Publisher: |
McGraw-Hill; 1 edition (May 1, 1997) |
| ISBN: |
70653283 |
| Book Title:
|
Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) (Paperback) |
| Author: |
Roger J. Best |
| Publisher: |
Prentice Hall; 2nd edition (November 2, 1999) |
| ISBN: |
130145467 |
| Book Title:
|
How to Think Like the World's Greatest New Media Moguls (Hardcover) |
| Author: |
Marcia Layton Turner |
| Publisher: |
McGraw-Hill Companies; 1st edition (July 27, 2001) |
| ISBN: |
71360697 |
| Book Title:
|
Developing a Creative and Innovative Integrated Marketing Communication Plan: A Working Model (Paperback) |
| Author: |
James R. Ogden |
| Publisher: |
Prentice Hall (April 20, 1998) |
| ISBN: |
137783337 |
| Book Title:
|
Technical Marketing Communication (Paperback) |
| Author: |
Sandra Harner |
| Publisher: |
Longman; 1st edition (December 12, 2001) |
| ISBN: |
205324444 |
| Book Title:
|
Managing Services Marketing : Text and Readings (Dryden Press Series in Marketing) (Hardcover) |
| Author: |
John E.G. Bateson |
| Publisher: |
South-Western College Pub; 4 edition (December 30, 1998) |
| ISBN: |
30225191 |
| Book Title:
|
The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand (Paperback) |
| Author: |
Majken Schulz |
| Publisher: |
Oxford University Press (November 2, 2000) |
| ISBN: |
198297793 |
| Book Title:
|
Wired Words: Language Is the New Identity (Paperback) |
| Author: |
Steve Morris |
| Publisher: |
Prentice Hall; 1st edition (December 15, 2000) |
| ISBN: |
273650904 |
| Book Title:
|
The Infinite Asset: Managing Brands to Build New Value (Hardcover) |
| Author: |
Sam Hill |
| Publisher: |
Harvard Business School Press; 1st edition (September 15, 2001) |
| ISBN: |
1578512492 |
| Book Title:
|
eBrands: Building an Internet Business at Breakneck Speed (Hardcover) |
| Author: |
Phil Carpenter |
| Publisher: |
Harvard Business School Press (May, 2000) |
| ISBN: |
875849296 |
| Book Title:
|
How to Get into Advertising : A Guide to Careers in Advertising, Media and Marketing Communications (Paperback) |
| Author: |
Andrea Neidle |
| Publisher: |
Continuum International Publishing Group (March, 2000) |
| ISBN: |
304704776 |
| Book Title:
|
Marketing Your Services : For People Who Hate to Sell (Paperback) |
| Author: |
Rick Crandall |
| Publisher: |
McGraw-Hill; 2 edition (October 10, 2002) |
| ISBN: |
71398716 |
| Book Title:
|
Global Marketing (3rd Edition) (Paperback) |
| Author: |
Warren J. Keegan |
| Publisher: |
Prentice Hall; 3 edition (August 1, 2002) |
| ISBN: |
130669989 |
| Book Title:
|
The Silk Road to International Marketing: Profit and Passion in Global Business (Textbook Binding) |
| Author: |
Tim Ambler |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (March 8, 2000) |
| ISBN: |
273642030 |
| Book Title:
|
International Marketing: Analysis and Strategy, Third Edition [FACSIMILE] (Paperback) |
| Author: |
Sak Onkvisit |
| Publisher: |
Prentice Hall; 3 edition (December 9, 1996) |
| ISBN: |
132724510 |
| Book Title:
|
International Marketing Research (Paperback) |
| Author: |
V. Kumar |
| Publisher: |
Prentice Hall; 1st edition (August 25, 1999) |
| ISBN: |
130453862 |
| Book Title:
|
International Marketing and Export Management (3rd Edition) (Textbook Binding) |
| Author: |
Geral Albaum |
| Publisher: |
Prentice Hall; 3rd edition (June, 1998) |
| ISBN: |
201419645 |
| Book Title:
|
There's No Business That's Not Show Business: Marketing in an Experience Culture (Hardcover) |
| Author: |
Bernd Schmitt |
| Publisher: |
Financial Times Prentice Hall; 1st edition (June 24, 2003) |
| ISBN: |
130471194 |
| Book Title:
|
The SPIN Selling Fieldbook (Paperback) |
| Author: |
Neil Rackham |
| Publisher: |
McGraw-Hill; 1 edition (June 1, 1996) |
| ISBN: |
70522359 |
| Book Title:
|
Principles of Marketing (Paperback) |
| Author: |
Adrian Palmer |
| Publisher: |
Oxford University Press, USA (December 14, 2005) |
| ISBN: |
198775512 |
| Book Title:
|
Key Accounts are Different: Sales Solutions for Key Account Managers (Paperback) |
| Author: |
Ken Langdon |
| Publisher: |
Financial Times Prentice Hall (November 15, 1995) |
| ISBN: |
027361780x |
| Book Title:
|
The Web Content Style Guide: An Essential Reference for Online Writers, Editors and Managers (Paperback) |
| Author: |
Gerry McGovern |
| Publisher: |
Financial Times Prentice Hall; 1st edition (November 28, 2001) |
| ISBN: |
273656058 |
| Book Title:
|
E-Customer (Paperback) |
| Author: |
Max McKeown |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (December 29, 2000) |
| ISBN: |
273650203 |
| Book Title:
|
Next-Step Selling: A New Approach to Create and Deliver Value for Your Customer (Paperback) |
| Author: |
John Barker |
| Publisher: |
Longman; 1st edition (December 7, 2001) |
| ISBN: |
1740096231 |
| Book Title:
|
Creating A Company for Customers: How to Build and Lead a Market Driven Organization (Hardcover) |
| Author: |
Malcolm Mcdonald |
| Publisher: |
Financial Times Prentice Hall; 1st edition (April, 2001) |
| ISBN: |
273642499 |
| Book Title:
|
Marketing: Connecting with Customers (Paperback) |
| Author: |
Gilbert D. Harrell |
| Publisher: |
Prentice Hall; 1 edition (November 6, 1998) |
| ISBN: |
23502517 |
| Book Title:
|
Satisfaction: A Behavioral Perspective On The Consumer (Hardcover) |
| Author: |
Richard L. Oliver |
| Publisher: |
McGraw-Hill Companies (September 26, 1996) |
| ISBN: |
70480257 |
| Book Title:
|
The One to One Fieldbook (One to One) (Paperback) |
| Author: |
Don Peppers |
| Publisher: |
Currency; 1st ed edition (January 5, 1999) |
| ISBN: |
038549369X |
| Book Title:
|
Capturing Customers Hearts: Leave the Competition To Chase Their Pockets (Hardcover) |
| Author: |
Brian Clegg |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (December 15, 2000) |
| ISBN: |
273649310 |
| Book Title:
|
Customers That Count: How to Build Living Relationships with Your Most Valuable Customers (Hardcover) |
| Author: |
Tony Cram |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (July 18, 2001) |
| ISBN: |
273654314 |
| Book Title:
|
Why They Don't Buy: The Science of Selling Online (Hardcover) |
| Author: |
Max Mckeown |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (December 4, 2001) |
| ISBN: |
273656740 |
| Book Title:
|
E-Marketing, Third Edition (Paperback) |
| Author: |
Judy Strauss |
| Publisher: |
Prentice Hall; 3 edition (November 18, 2002) |
| ISBN: |
130497576 |
| Book Title:
|
Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space (Hardcover) |
| Author: |
Don Middleberg |
| Publisher: |
McGraw-Hill Companies; 1st edition (October 26, 2000) |
| ISBN: |
71363424 |
| Book Title:
|
Just a Click Away: Advertising on the Internet (Paperback) |
| Author: |
Barbara K. Kaye |
| Publisher: |
Allyn & Bacon; 1 edition (October 30, 2000) |
| ISBN: |
205318754 |
| Book Title:
|
4-D Branding: Cracking the Corporate Code of the Network Economy (Hardcover) |
| Author: |
Thomas Gad |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (December 29, 2000) |
| ISBN: |
273653687 |
| Book Title:
|
Management of A Sales Force (Hardcover) |
| Author: |
William J Stanton |
| Publisher: |
McGraw-Hill/Irwin; 10 edition (November 3, 1998) |
| ISBN: |
025621896X |
| Book Title:
|
Promotion Management (Hardcover) |
| Author: |
John J. Burnett |
| Publisher: |
Houghton Mifflin College Div (June, 1992) |
| ISBN: |
395565537 |
| Book Title:
|
21st Century Business: Managing and Working in the New Digital Economy (Paperback) |
| Author: |
James W. Cortada |
| Publisher: |
Prentice Hall PTR; 1st edition (August 14, 2000) |
| ISBN: |
130305693 |
| Book Title:
|
Guerrilla Marketing With Technology: Unleashing the Full Potential of Your Small Business (Paperback) |
| Author: |
Jay Conrad Levinson |
| Publisher: |
Perseus Books Group (October, 1997) |
| ISBN: |
201328046 |
| Book Title:
|
The Sponsorship Seeker's Toolkit (Paperback) |
| Author: |
Anne-Marie Grey |
| Publisher: |
McGraw-Hill Companies; Bk&Disk edition (August, 1999) |
| ISBN: |
74707078 |
| Book Title:
|
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Hardcover) |
| Author: |
Thomas T. Nagle |
| Publisher: |
Prentice Hall; 2nd edition (May, 1994) |
| ISBN: |
136693768 |
| Book Title:
|
Logistics (Paperback) |
| Author: |
David J. Bloomberg |
| Publisher: |
Prentice Hall; 1st edition (July 6, 2001) |
| ISBN: |
013010194X |
| Book Title:
|
1001 Ideas to Create Retail Excitement (Paperback) |
| Author: |
Edgar A. Falk |
| Publisher: |
Prentice Hall Press (April 19, 1994) |
| ISBN: |
132923939 |
| Book Title:
|
Being the Shopper: Understanding the Buyer's Choice (Hardcover) |
| Author: |
Phil Lempert |
| Publisher: |
Wiley; 1st edition (May 15, 2002) |
| ISBN: |
471151351 |
| Book Title:
|
Services Marketing: Principles and Practice (Hardcover) |
| Author: |
Adrian Palmer |
| Publisher: |
Prentice Hall; 1 edition (February 2, 1995) |
| ISBN: |
23905638 |
| Book Title:
|
Advertising Worldwide : Advertising Conditions in Selected Countries (Hardcover) |
| Author: |
M. Abe |
| Publisher: |
Springer; 1 edition (December 28, 2000) |
| ISBN: |
3540677135 |
| Book Title:
|
Global Marketing Management: Cases and Readings (Textbook Binding) |
| Author: |
Robert D. Buzzell |
| Publisher: |
Addison Wesley Longman; 3rd edition (January, 1995) |
| ISBN: |
201539721 |
| Book Title:
|
Principles of Global Marketing (Hardcover) |
| Author: |
Warren J. Keegan |
| Publisher: |
Prentice Hall; 1 edition (September 3, 1996) |
| ISBN: |
137222998 |
| Book Title:
|
High Performance Sales Organizations: Creating Competitive Advantage in the Global Marketplace (Hardcover) |
| Author: |
Darlene Coker |
| Publisher: |
McGraw-Hill; 2 edition (October 26, 1999) |
| ISBN: |
71351604 |
| Book Title:
|
Unique Now...or Never: The Brand is the Company Driver in the New Value Economy (Hardcover) |
| Author: |
Jesper Kunde |
| Publisher: |
Financial Times Prentice Hall; 1st edition (July 15, 2002) |
| ISBN: |
273659626 |
| Book Title:
|
Marketing Management and Strategy: Marketing Engineering Applications (Paperback) |
| Author: |
Gary L. Lilien |
| Publisher: |
Prentice Hall; Bk&CD-Rom edition (August, 1998) |
| ISBN: |
321046404 |
| Book Title:
|
Cases in Advertising and Communication Management [FACSIMILE] (Hardcover) |
| Author: |
Stephen A. Greyser |
| Publisher: |
Prentice Hall; 3rd edition (December 27, 1996) |
| ISBN: |
131161385 |
| Book Title:
|
Complete MBA Companion in Marketing (Hardcover) |
| Author: |
Financial Times |
| Publisher: |
Financial Times/Prentice Hall; First edition (October 1, 1999) |
| ISBN: |
273642235 |
| Book Title:
|
Marketing Management (Paperback) |
| Author: |
Russell S. Winer |
| Publisher: |
Pearson Education; 1st edition (August 5, 1999) |
| ISBN: |
321014219 |
| Book Title:
|
Public Relations Practices: Managerial Case Studies and Problems (5th Edition) (Paperback) |
| Author: |
Patrick Jackson |
| Publisher: |
Prentice Hall; 5th edition (February 1, 1995) |
| ISBN: |
130981532 |
| Book Title:
|
Cases in Strategic Marketing Management: Business Strategies in Latin America (Paperback) |
| Author: |
Guillermo D'Andrea |
| Publisher: |
Prentice Hall; 1st edition (September 8, 2000) |
| ISBN: |
130894907 |
| Book Title:
|
21st Century Manufacturing (Hardcover) |
| Author: |
Paul Kenneth Wright |
| Publisher: |
Prentice Hall; 1st edition (January 15, 2001) |
| ISBN: |
130956015 |
| Book Title:
|
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer (Hardcover) |
| Author: |
Yoram Wind |
| Publisher: |
Financial Times Prentice Hall; 1st edition (October 25, 2001) |
| ISBN: |
130650757 |
| Book Title:
|
Consumer Behavior (5th Edition) (Hardcover) |
| Author: |
John C. Mowen |
| Publisher: |
Prentice Hall; 5th edition (July 24, 1997) |
| ISBN: |
137371152 |
| Book Title:
|
Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program (Hardcover) |
| Author: |
Nat G. Bodian |
| Publisher: |
McGraw-Hill; 1 edition (February 1, 1995) |
| ISBN: |
70063400 |
| Book Title:
|
Marketing Classics: A Selection of Influential Articles (Paperback) |
| Author: |
Ben M. Enis |
| Publisher: |
Prentice Hall; 8 edition (August 3, 1994) |
| ISBN: |
205159885 |
| Book Title:
|
Marketing Game and Students 3 .5"" Disk Package (Ring-bound) |
| Author: |
Charlotte H. Mason |
| Publisher: |
Irwin/McGraw-Hill; 2nd/Bk&Dsk edition (August 1, 1994) |
| ISBN: |
256178631 |
| Book Title:
|
Cases in Strategic Marketing (Hardcover) |
| Author: |
David Rosenthal |
| Publisher: |
Prentice Hall; 1st edition (March 15, 2000) |
| ISBN: |
130863599 |
| Book Title:
|
Business Marketing (3rd Edition) (Hardcover) |
| Author: |
Edward G. Brierty |
| Publisher: |
Prentice Hall; 3rd edition (August 22, 1997) |
| ISBN: |
137573782 |
| Book Title:
|
Managing Marketing Linkages: Text, Cases, and Readings [FACSIMILE] (Paperback) |
| Author: |
Frank V. Cespedes |
| Publisher: |
Prentice Hall; 1 edition (October 25, 1995) |
| ISBN: |
013234923X |
| Book Title:
|
Principles of Marketing (Hardcover) |
| Author: |
Joel R. Evans |
| Publisher: |
Prentice Hall; 3 edition (December 8, 1994) |
| ISBN: |
23347015 |
| Book Title:
|
Introduction to Marketing Communications: An Integrated Approach (Hardcover) |
| Author: |
John Burnett |
| Publisher: |
Prentice Hall; 1st edition (October 31, 1997) |
| ISBN: |
132690853 |
| Book Title:
|
Services Marketing: A Strategic Approach (Paperback) |
| Author: |
Karen P. Goncalves |
| Publisher: |
Prentice Hall; 1st edition (November 20, 1997) |
| ISBN: |
131065270 |
| Book Title:
|
Marketing: Real People, Real Choices (Hardcover) |
| Author: |
Michael R. Solomon |
| Publisher: |
Prentice Hall; 1 edition (November 25, 1996) |
| ISBN: |
205152066 |
| Book Title:
|
Marketing: An Analytical Framework and Perspect (Textbook Binding) |
| Author: |
Peter Mudie |
| Publisher: |
Prentice Hall PTR; 1st edition (May 29, 1997) |
| ISBN: |
133577570 |
| Book Title:
|
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Hardcover) |
| Author: |
Philip Kotler |
| Publisher: |
Wiley; 1 edition (March 3, 2003) |
| ISBN: |
471268674 |
| Book Title:
|
Principles of Marketing ActiveBook (Paperback) |
| Author: |
Philip Kotler |
| Publisher: |
Prentice Hall; 1st edition (January 15, 2002) |
| ISBN: |
130648531 |
| Book Title:
|
The New Maximarketing (Hardcover) |
| Author: |
Stan Rapp |
| Publisher: |
Mcgraw-Hill (November, 1995) |
| ISBN: |
007052033X |
| Book Title:
|
Marketing (Hardcover) |
| Author: |
Warren J. Keegan |
| Publisher: |
Prentice Hall; 2 edition (August 30, 1994) |
| ISBN: |
130163872 |
| Book Title:
|
Marketing: Contemporary Concepts and Practices (Hardcover) |
| Author: |
William F. Schoell |
| Publisher: |
Allyn & Bacon; 6 edition (January 17, 1995) |
| ISBN: |
205156029 |
| Book Title:
|
SUCCESS IN MULTI LEVEL MARKETING (Paperback) |
| Author: |
Gini Graham Scott |
| Publisher: |
Prentice Hall Press (October 1, 1991) |
| ISBN: |
136563155 |
| Book Title:
|
Marketing Research (Paperback) |
| Author: |
Donald R. Lehmann |
| Publisher: |
Prentice Hall; 1st edition (December 5, 1997) |
| ISBN: |
321014162 |
| Book Title:
|
Essentials of Marketing Research (Hardcover) |
| Author: |
Vineet Kumar |
| Publisher: |
John Wiley & Sons (January, 1999) |
| ISBN: |
471170682 |
| Book Title:
|
Analysis for Strategic Marketing (Paperback) |
| Author: |
Vithala R. Rao |
| Publisher: |
Prentice Hall; 1st edition (August 20, 1997) |
| ISBN: |
321001982 |
| Book Title:
|
Business Marketing: Connecting Strategy, Relationships, and Learning (Hardcover) |
| Author: |
F. Robert Dwyer |
| Publisher: |
McGraw-Hill/Irwin; 2nd edition (July 13, 2001) |
| ISBN: |
72410639 |
| Book Title:
|
Enterprise Marketing Management: The New Science of Marketing (Hardcover) |
| Author: |
Dave Sutton |
| Publisher: |
Wiley; 1st edition (May 2, 2003) |
| ISBN: |
471267724 |
| Book Title:
|
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value (Hardcover) |
| Author: |
John DeVincentis |
| Publisher: |
McGraw-Hill; 1 edition (January 15, 1999) |
| ISBN: |
71342532 |
| Book Title:
|
The Small Business Marketing Handbook (Paperback) |
| Author: |
Iain Maitland |
| Publisher: |
Cassell (September, 1998) |
| ISBN: |
304704199 |
| Book Title:
|
Marketing Management (Hardcover) |
| Author: |
Jose Antonio Rosa |
| Publisher: |
Prentice Hall; 1st edition (January 8, 1998) |
| ISBN: |
23051620 |
| Book Title:
|
The Marketer's Troubleshooter (Hardcover) |
| Author: |
Craig S. Rice |
| Publisher: |
Prentice Hall Trade; 1st edition (May 15, 2000) |
| ISBN: |
139235744 |
| Book Title:
|
Marketing Management: Millennium Edition (10th Edition) (Hardcover) |
| Author: |
Philip Kotler |
| Publisher: |
Prentice Hall; 10 edition (July 19, 1999) |
| ISBN: |
130122173 |
| Book Title:
|
A Framework for Marketing Management, Second Edition (Paperback) |
| Author: |
Philip Kotler |
| Publisher: |
Prentice Hall; 2nd edition (November 1, 2002) |
| ISBN: |
131001175 |
| Book Title:
|
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) (Paperback) |
| Author: |
Randall G. Chapman |
| Publisher: |
Prentice Hall; 4th edition (August 20, 1996) |
| ISBN: |
135974518 |
| Book Title:
|
How to Plan Direct Mail (How to Guides) (Paperback) |
| Author: |
Iain Maitland |
| Publisher: |
Cassell (April, 1997) |
| ISBN: |
304334308 |
| Book Title:
|
Marketing Management: Providing, Communicating and Delivering Value (Textbook Binding) |
| Author: |
Frank Bradley |
| Publisher: |
Prentice Hall; 1 edition (May 1, 1995) |
| ISBN: |
130653438 |
| Book Title:
|
Selling Today: Building Quality Partnerships (Hardcover) |
| Author: |
Gerald L. Manning |
| Publisher: |
Prentice Hall; 7 edition (August 6, 1997) |
| ISBN: |
136138373 |
| Book Title:
|
Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition (Paperback) |
| Author: |
Bob Burg |
| Publisher: |
McGraw-Hill; 2 edition (October 30, 1998) |
| ISBN: |
70089973 |
| Book Title:
|
Sales and Sales Management (Hardcover) |
| Author: |
Ralph W. Jackson |
| Publisher: |
Prentice Hall; 1 edition (November 10, 1995) |
| ISBN: |
136061613 |
| Book Title:
|
Professional Selling: A Relationship Approach (Hardcover) |
| Author: |
Maurice G. Clabaugh |
| Publisher: |
West Publishing Company (January, 1992) |
| ISBN: |
031488422X |
| Book Title:
|
How to Plan Exhibitions (Advertiser's Guides) (Paperback) |
| Author: |
Iain Maitland |
| Publisher: |
Cassell (September, 1997) |
| ISBN: |
304334316 |
| Book Title:
|
Kleppner's Advertising Procedure (15th Edition) (Hardcover) |
| Author: |
J. Thomas Russell |
| Publisher: |
Prentice Hall; 15 edition (January, 2002) |
| ISBN: |
130328774 |
| Book Title:
|
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback) |
| Author: |
Jim Aitchison |
| Publisher: |
Prentice Hall PTR; 1st edition (August 15, 1999) |
| ISBN: |
013012897X |
| Book Title:
|
Tested Advertising Methods (Business Classics Series) (Hardcover) |
| Author: |
John Caples |
| Publisher: |
Prentice Hall; 5th edition (March, 1997) |
| ISBN: |
013244609X |
| Book Title:
|
Successful Advertising: Key Alternative Approaches (Hardcover) |
| Author: |
Martyn Davis |
| Publisher: |
Cassell (October, 1997) |
| ISBN: |
304700967 |
| Book Title:
|
The Dartnell: Advertising Manager's Handbook/With Accompaniment (Dartnell Advertising Manager's Handbook) (Hardcover) |
| Author: |
Richard H. Stansfield |
| Publisher: |
Dartnell Corp.; 3rd edition (April, 1983) |
| ISBN: |
850131286 |
| Book Title:
|
Advertising: What It Is and How to Do It (Hardcover) |
| Author: |
Roderick White |
| Publisher: |
Mcgraw Hill Book Co Ltd; 3rd edition (July, 1993) |
| ISBN: |
77077644 |
| Book Title:
|
Advertising (Hardcover) |
| Author: |
Thomas C. O'Guinn |
| Publisher: |
South-Western Educational Publishing; 2nd edition (July 19, 1999) |
| ISBN: |
324006616 |
| Book Title:
|
Kleppner's Advertising Procedure (14th Edition) (Hardcover) |
| Author: |
Thomas Russell |
| Publisher: |
Prentice Hall; 14 edition (July 23, 1998) |
| ISBN: |
139085750 |
| Book Title:
|
Advertising: Principles and Practice (Hardcover) |
| Author: |
William Wells |
| Publisher: |
Prentice Hall College Div; 4 edition (December 15, 1997) |
| ISBN: |
135978815 |
| Book Title:
|
Advertising: Principles and Practice (Hardcover) |
| Author: |
William Wells |
| Publisher: |
Prentice Hall; 5th edition (December 7, 1999) |
| ISBN: |
130835714 |
| Book Title:
|
Consumer Behavior (7th Edition) (Hardcover) |
| Author: |
Leon Schiffman |
| Publisher: |
Pearson Education; 7th edition (July 30, 1999) |
| ISBN: |
130841293 |
| Book Title:
|
Successful Direct Marketing Methods, Seventh Edition (Hardcover) |
| Author: |
Bob Stone |
| Publisher: |
McGraw-Hill; 7 edition (July 30, 2001) |
| ISBN: |
658001450 |
| Book Title:
|
How to Plan Advertising (Paperback) |
| Author: |
Account Planning Group |
| Publisher: |
Cassell; 2nd edition (June, 1997) |
| ISBN: |
304701432 |
| Book Title:
|
Definitive Guide to Marketing Planning, The (Paperback) |
| Author: |
Angela Hatton |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (September 20, 2000) |
| ISBN: |
273649329 |
| Book Title:
|
Strategic Marketing Management Cases w/Excel Spreadsheets (Paperback) |
| Author: |
David W. Cravens |
| Publisher: |
McGraw-Hill/Irwin; 7 edition (September 20, 2001) |
| ISBN: |
72514825 |
| Book Title:
|
Marketing: An Introduction (5th Edition) (Paperback) |
| Author: |
Gary Armstrong |
| Publisher: |
Prentice Hall; 5 edition (July 29, 1999) |
| ISBN: |
013012771X |
| Book Title:
|
Marketing: An Introduction (6th Edition) (Paperback) |
| Author: |
Gary Armstrong |
| Publisher: |
Prentice Hall; 6 edition (February 21, 2002) |
| ISBN: |
130351334 |
| Book Title:
|
Brands in the Balance: Meeting the Challenges to Commercial Identity (Hardcover) |
| Author: |
Kevin Drawbaugh |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (May 1, 2001) |
| ISBN: |
273650351 |
| Book Title:
|
Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing (Paperback) |
| Author: |
Kevin J. Clancy |
| Publisher: |
McGraw-Hill; 1 edition (June 1, 1995) |
| ISBN: |
70113610 |
| Book Title:
|
Marketing w/PowerWeb (Paperback) |
| Author: |
Michael J Etzel |
| Publisher: |
McGraw-Hill/Irwin; 12 edition (August 3, 2000) |
| ISBN: |
72430346 |
| Book Title:
|
Principles of Marketing with CD (9th Edition) (Hardcover) |
| Author: |
Philip Kotler |
| Publisher: |
Prentice Hall; 9 edition (July 3, 2000) |
| ISBN: |
130404403 |
| Book Title:
|
Principles of Marketing (Hardcover) |
| Author: |
Philip Kotler |
| Publisher: |
Prentice Hall; 9th edition (September, 2001) |
| ISBN: |
130263125 |
| Book Title:
|
Marketing and the Bottom Line (Hardcover) |
| Author: |
Tim Ambler |
| Publisher: |
Addison Wesley Longman; 1st edition (September 27, 2000) |
| ISBN: |
273642480 |
| Book Title:
|
The Financial Times Guide to Marketing: From Advertising to Zen (Paperback) |
| Author: |
Tim Ambler |
| Publisher: |
Financial Times/Prentice Hall (May, 1996) |
| ISBN: |
273620320 |
| Book Title:
|
Global Marketing (2nd Edition) (Paperback) |
| Author: |
Warren J. Keegan |
| Publisher: |
Prentice Hall; 2nd edition (July 28, 1999) |
| ISBN: |
130842680 |
| Book Title:
|
Global Marketing Management (7th Edition) (Hardcover) |
| Author: |
Warren J. Keegan |
| Publisher: |
Prentice Hall; 7 edition (July 13, 2001) |
| ISBN: |
130332712 |
| Book Title:
|
Marketing and The Internet (Hardcover) |
| Author: |
Eloise Coupey |
| Publisher: |
Prentice Hall; 1st edition (January 15, 2001) |
| ISBN: |
130169757 |
| Book Title:
|
Marketing Research, 7th Edition (Marketing Research, 7th ed) (Hardcover) |
| Author: |
David A. Aaker |
| Publisher: |
Wiley; 7 edition (July 21, 2000) |
| ISBN: |
471363405 |
| Book Title:
|
Consumer Behavior: An Applied Approach (Hardcover) |
| Author: |
Nessim Hanna |
| Publisher: |
Prentice Hall; 1 edition (March 21, 2000) |
| ISBN: |
130895024 |
| Book Title:
|
Marketing Research with SPSS 10 CD (3rd Edition) (Hardcover) |
| Author: |
Alvin C. Burns |
| Publisher: |
Prentice Hall; 3 edition (February 5, 2001) |
| ISBN: |
130705608 |
| Book Title:
|
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series) (Hardcover) |
| Author: |
Helen E. Katz |
| Publisher: |
Lawrence Erlbaum Associates; 2nd edition (April, 2003) |
| ISBN: |
805842675 |
| Book Title:
|
Marketing Strategies for the New Economy (Hardcover) |
| Author: |
Lars Tvede |
| Publisher: |
John Wiley & Sons (March 15, 2001) |
| ISBN: |
471492116 |
| Book Title:
|
Selling: Building Partnerships w/GoldMine Software (Hardcover) |
| Author: |
Barton Weitz |
| Publisher: |
McGraw-Hill Companies; 4th edition (August 22, 2000) |
| ISBN: |
72426160 |
| Book Title:
|
Defining Markets Defining Moments (Hardcover) |
| Author: |
Geoffrey E. Meredith |
| Publisher: |
Wiley; 1st edition (December 15, 2001) |
| ISBN: |
764553941 |
| Book Title:
|
Marketing Management in the 21st Century (Paperback) |
| Author: |
Noel Capon |
| Publisher: |
Prentice Hall; 1st edition (January 15, 2001) |
| ISBN: |
013915695X |
| Book Title:
|
Getting Hits: The Definitive Guide to Promoting Your Web Site (Paperback) |
| Author: |
Don Sellers |
| Publisher: |
Peachpit Press; 1st edition (February 28, 1997) |
| ISBN: |
201688158 |
| Book Title:
|
Simplicity Marketing : End Brand Complexity, Clutter, and Confusion (Hardcover) |
| Author: |
Steven M. Cristol |
| Publisher: |
Free Press (October 17, 2000) |
| ISBN: |
684859181 |
| Book Title:
|
Brand Storm A Tale of Passion, Betrayal and Revenge (Paperback) |
| Author: |
Will Murray |
| Publisher: |
Financial Times/Prentice Hall; 1st edition (February 15, 2001) |
| ISBN: |
273650955 |
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