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List of Books in the category - Marketing

Book Title: The Experience Economy: Work Is Theatre & Every Business a Stage (Hardcover)
Author: B. Joseph Pine II
Publisher: Harvard Business School Press (April, 1999)
ISBN: 875848192

Book Title: Total Access (Hardcover)
Author: Regis McKenna
Publisher: Harvard Business School Press (March 29, 2002)
ISBN: 1578512441

Book Title: Net Gain: Expanding Markets Through Virtual Communities (Hardcover)
Author: John Hagel III
Publisher: Harvard Business School Press (March, 1997)
ISBN: 875847595

Book Title: Place to Space: Migrating to Ebusiness Models (Hardcover)
Author: Peter Weill
Publisher: Harvard Business School Press; 1st edition (May, 2001)
ISBN: 157851245X

Book Title: The Infinite Asset: Managing Brands to Build New Value (Hardcover)
Author: Sam Hill
Publisher: Harvard Business School Press; 1st edition (September 15, 2001)
ISBN: 1578512492

Book Title: On-Line Profits: A Manager's Guide to Electronic Commerce (Paperback)
Author: Peter G. W. Keen
Publisher: Harvard Business School Press (October, 1997)
ISBN: 875848214

Book Title: Net Worth (Hardcover)
Author: John Hagel III
Publisher: Harvard Business School Press (January, 1999)
ISBN: 875848893

Book Title: eBrands: Building an Internet Business at Breakneck Speed (Hardcover)
Author: Phil Carpenter
Publisher: Harvard Business School Press (May, 2000)
ISBN: 875849296